Google announced Tuesday that users of its social network, Google+, now can access third-party applications using their credentials Google+.
Similar functionality has existed in the social network Facebook rival for years, and Google is again playing catch-up, start-up company that is.
Google is promoting a number of improvements over the Facebook application login functionality, without calling his rival by name.
But when Google director of product management for Google +, Seth Sternberg, pledged not to allow spray application “updates” all over the place in a post Tuesday Google Blog, we all knew he meant.
Sternberg promised that Google is focused on “four key principles” for the initial version of the application Google+ Sign-In.
These principles are “the simplicity and security” (which sounds like two principles to us), desktop and mobile is “better together” sharing content versus “spray” and “sharing is done, not just watching.”
The first is self-explanatory: with several Google services increasingly connected all the time, a login in Gmail, Youtube or any other Google service can also be used as credentials Google+. In addition, users can easily review the applications you have accessed on plus.google.com / apps.
“Google+ Account also comes with the protections and safeguards that we have come to expect from your Google Account,” Sternberg wrote.
Application to accounts comes with some other features that benefit from Google’s ubiquity across devices and services, and the ability to connect desktop and mobile devices in new ways. For example, when the user logs in with credentials Google+ a desktop application that has a mobile equivalent, to be able to install the application on your mobile device with one click.
Google also teased new posts “interactive” stream of Google+ invite friends that users directly to third party applications. That sounds a lot like those annoying Facebook ads that ask users to allow third party applications to access their profiles, but at least the equivalent Google+ will stay in power and out of your inbox (hopefully).
Most important, perhaps, Google promised that with the help of circles, it is easy to determine which applications can share information with your profile in Google+.
“Google does not allow” frictionless “spray applications updates throughout the stream, so that the enforcement activity appear only when relevant (like when you’re really looking for it)”, Sternberg wrote.
Judging by the number of party goods stupid and senseless third that appear in our Facebook news channels, we would guess that is easier said than done. That or maybe our friends do not really understand what is appropriate to share.
Several applications filming soon or have already integrated Google+ Sign-In, including Flixster, OpenTable, The Guardian, Shazam, and the U.S. Today. Developers who want to integrate the Account feature should contact the developer of Google docs.