Windows Phone continues to creep in terms of market share of UK smartphones, but new research suggests that Android is losing the majority of users of Microsoft’s mobile operating system.
Data Worldpanel ComTech Kandar Phone claimedWindows added 700,000 new users in the UK during 2012, representing an increase of 240 percent in the last 12 months.
However, research indicated that 17 percent of these new users reportedly changed phones like the Nokia Lumia 800 and HTC Windows Phone 8X of those in the Google Android operating system.
That’s more than any other platform other than Symbian (26 percent), which is easily explained by simply updating Nokia loyalists from their older devices running the operating system doomed.
By contrast, 6 percent of Windows Phone BlackBerry jumped ship sinks, while only 2 percent of newcomers to Microsoft’s mobile operating system iOS came through. The other 47 percent were buying their first smartphone.
Android did not suffer too much from the loss of an estimated 119,000 or so users of Windows Phone in 2012, increasing its market share to 56.2 percent. iOS ended 2012 at 30.6 percent, while WP was in third place with just over 6 percent, according to the study.
However, it is interesting that most users apparently lost Android Windows Phone iOS despite their total earnings.
Elemental analysis of the results suggests that iPhone users are more loyal to the platform and less inclined to leave for pastures new, while Android users are less attached and ready to change things up a bit if a new platform intrigues.
Of course, there are more people using Android than any other platform, so that more people can possibly be left for Windows Phone, but the numbers still seem a bit out of place.