Portable Sony’s PlayStation Vita will not have a price cut in the U.S., despite the hopes for such a move. Speaking to reporters today, the president of Sony Worldwide Studios Shuhei Yoshida said that no price drop is coming to the Vita in the U.S., according to the Polygon, who was present at that discussion.
Yoshida allegedly told those present at the interview that the decision recently announced Sony cut the price of the Vita in Japan had nothing to do with sales and everything to do with exchange rates. Sony recently announced that it was cutting the price of its Wi-Fi models and Wi-Fi and 3G Vita for ¥ 19,980 ($ 212). The company previously split the price of the two devices, selling the Wi-Fi only version for ¥ 24,980 and the 3G model equipped for 29,980 yen. At the time of the announcement, speculation ran rampant that the cut was due to lackluster sales Vita.
Since its launch in early 2012, sales of the Vita have been disappointing. Sony Computer Entertainment Japan President Hiroshi Kawano said recently in an interview with Famitsu magazine that the laptop was “slightly behind the numbers originally envisioned.” Still, the Vita can see sales driven by PlayStation 4. In particular Sony PlayStation event yesterday, the company said users could start playing a game on your console and continue playing at the next Vita, since both are on the same Wi-Fi network even.
Sony PlayStation 4 is scheduled for release this holiday season. We still do not know what the console looks like.