The Nikon Coolpix S3500 updates the S3300 has a 20 million pixel CCD sensor and a 7x optical zoom lens housed in a slim, 20.5mm deep. Lens shift Vibration Reduction is included to help reduce the effects of camera shake and produce sharp images. A selection of 18 scene modes available, including automatic selection of the best settings for optimal shooting. Smart Portrait mode includes a number of automatic detection technologies for pictures of people. Glamour retouch options are designed to produce more flattering images. A number of retouch options are also included for added creativity – like selective color, which shows a color in a black and white photo, and Cross Screen, which adds a starry effect to bright objects. HD video recording is available on the Nikon S3500 at 720p, while a dedicated video record button is included for instant access to movie making. At the rear of the camera is a 2.7-inch screen LCD brightness adjustment features for use in a variety of lighting conditions. In 2012, the Nikon Coolpix S3300 is the best selling camera (in all categories) in Europe. Nikon S3500 can be expected to build on that success. The Nikon Coolpix S3500 will be priced at £ 129.99 (about U.S. $ 199/AU $ 193), and will be available from February in a range of colors.