For non-gamers and enthusiasts, talk about the GPU can seem impenetrable suspension of chips with more names that seem necessary numbers, clock speeds and lots of code names.
AMD cut throughout Friday morning in a call with reporters during which he wiped a bit of confusion about their products and laid out their plans for 2013 graphics, while offering some choice words in case anyone thought the Chipmaker lay on his feet from competitors. For starters: AMD will launch a new series of GPU later this year, a group of top-down chip that move away from its current Radeon HD 7000 series for desktop computers. AMD is the goal by 2014, so do not expect anything different until Q4 really soon. Until then, the company is left with the family 7000, the addition of new members throughout the year. Several “robust” improvement is expected in mid 2013. Now, for the juicy parts: AMD problem apparently struggle for self-promotion. “I do not think we’ve been strong enough as it is clear that we have the best GPU,” said Roy Taylor, corporate vice president and director of global channel sales of AMD. “Let’s wait and see what Nvidia comes back to us with, but we believe we will maintain leadership.” Taylor was responding to a question on Nvidia GeForce GTX indirect Titan GPU, several reports say that will launch on February 18. A leak in TechPowerUp is clocked at 875MHz Titan, although this number is not final until it is officially released. Although high-end watches 925MHz AMD 7970, attention in recent times has been smeared over your competitor. Slowing PC sales are affecting the overall GPU landscape, however, said Nvidia supposedly captured 63 percent of the graphics market in fiscal 2013 – up by 12 percent over the previous year. AMD aims to meet its growing competition head on. “I am absolutely for bringing back the old wars,” said Taylor. “We want to take [competitors] again and we want people to understand that we have the fastest products. Readers do not think of all journalists in the line has had to make clear to them.” To support this, AMD noted in a follow-up email after the call that two of its 7970 GPUs power line Asus Ares, so that products faster graphics cards in the world. AMD took the time to explain what Sea Islands, an internal code that caused scratches his head and guess second processor in the community really means. The term refers to a roadmap for desktop and notebook graphics products targeted primarily for OEM partners, in case you were wondering. While many have noted that the AMD product cycle has slowed in recent years, Taylor said the company is taking a repositioning – inform customers of their skill chip before the introduction of a new line. A huge part of AMD’s plan has been to work with AAA game developers to provide software and hardware packages as “Never Settle: Reloaded” package, which offers games like Crysis 3, BioShock Infinite and Tomb Raider with purchase the Radeon HD 7800 and Radeon HD 7900 cards. The strategy may be working – according to AMD officials, sales of the 7000, which was introduced in 2011, increased in January and February. Taylor tried to bury speculation that AMD is trying to buy time until something better comes up. “There is too much ambiguity here,” he said, referring to the shade talking to journalists and other AMD executives on the call Friday. “We have products. We have a road map. We are not announcing it now because we want to change the position of the products we have. “We are afraid, we are not without resources, we do not lack imagination and have new products,” he continued. “We GPU leadership.”