Apple will lose the right to use the iPhone brand in Latin America in the near future. A source familiar with the decision, recently told Reuters that the Brazilian regulator copyright of Apple pulled rights and awarding it to a consumer electronics manufacturer local.
According to the source, the brand will soon belong to Gradiente Electronics SA, a company that allegedly registered the “iPhone” name in 2000 – a total of seven years before Apple launched its iconic phone now.
IGB Electronica SA, a company that emerged after Gradient restructured, launched its own Android-based “iPhone” last December in black and white, like Apple’s offering. The phone sells for just over $ 300, we are told.
Bloomberg On another note, President Emilio IGB Eugenio Staub said he would consider selling the naming rights to Apple and they were open to dialogue for anything at any time. A similar incident in China last year saw the Chinese electronics company Proview waive their rights to the “iPad” trademark for a cool $ 60 million.
We are listening to the Brazilian Institute of Intellectual Property will make the official decision on February 13. The publication said an Apple spokesman in Brazil declined to comment, but Cupertino could challenge the decision at the local level after the decision is made public.
The timing seems well calculated as Apple is only now points to Brazil as a key growth region. Therefore, it seems unlikely that Apple will stop selling its smartphones in the country. We suspect that appeal either decision rights or the purchase of the brand completely.