Screenshot of Go Daddy ad featuring model Bar Rafaeli about to kiss a geek.
(Credit: Go Daddy/YouTube Screenshot by Chris Matyszczyk/CNET)
Apparently advertising really works. Well, at least if it contains a nerdy geek making out with a blonde model.
Web hosting company Go Daddy announced yesterday that it had its biggest Super Bowl sales day ever after its infamous ad aired on Sunday. The site got more new customers and overall sales than after any of its other Super Bowl campaigns.
“Attracting new customers is what advertising is all about,” Go Daddy CEO Blake Irving said in astatement. “We set all-time Super Bowl Sunday records for mobile sales, Website Builders, website hosting and new customers.”Go Daddy featured two commercials. One had different people talking about the next “big idea.” But the ad that garnered the most attention showed model Bar Refaeli slowly kissing a curly haired geek. The point of the ad is to illustrate that Go Daddy is a brand that is both sexy and nerdy.
Not only did the ad trend on Twitter and top Google searches, it got more than 4 million YouTube views before the game even aired. Go Daddy’s commercial also stirred controversy with some claiming that it was inappropriate, which is exactly what the company was looking for.
“Inappropriate? Hearing that word, I absolutely knew we were in for a record Super Bowl ad campaign,” Go Daddy’s executive chairman and founder Bob Parsons said.