Rarefied Retina MacBook Pros get priced closer to earth

13.3- and 15.4-inch Retina MacBook Pros.

13.3- and 15.4-inch Retina MacBook Pros

(Credit: Apple)

MacBook Pros equipped with a Retina display are not exactly priced to move. Best Buy and Amazon are trying to change that.

Best Buy, for example, is now selling the 128GB version (model MC975LL/A) of the 13.3-inchMacBook Pro Retina for $1,549.99, $150 off the regular $1,699.99 price.

Need 256GB of solid-state storage with that gorgeous Retina screen? That model (MD213LL/A) is now $1,799.99, $200 off the regular price of $1,999.99.

The pricier 15.4-inch models with 256GB and 512GB solid-state drives (MC975LL/A and MC976LL/A, respectively), also got $200 lopped off their regular prices.

Amazon is going even lower, pricing the 128GB 13.3-inch model at $1,515.59, for example.

The online retailer is offering identical discounts to Best Buy on the 15.4-inch models.

These sales may be short-lived (the Best Buy sale is for two days only) but expect more of this kind of discounting from retailers in the future. Apple’s Mac sales sank last quarter to 4.1 million compared to 5.2 million in the same quarter last year.

Some of that is because consumers are opting for the cheaper iPad, but the Retina MacBook Pros may be a factor too. When Apple sells configurations that push the least expensive Retina model to $1,700 ($1,699) at the regular price, that’s not going to win over a lot of buyers.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s