Nexus 7 more popular than iPad in Japan

For as long as (modern) tablets have been on the market, Apple has topped the sales charts. The combination of being first to market with hardware, new models that entice a purchase, and an App Store full of software people want to buy, has made for a killer combination. But in one market at least, that domination seems to be coming to an end.

A new report by market research company BCN has found the Nexus 7 is now more popular than the iPad in Japan. The iPad still holds a very respectable 40.1 percent of the market, but the Nexus 7 is already up to 44.4 percent.

The main factor in the rise of the Nexus 7 in Japan is the obvious one: price. It is around $102 cheaper than the iPad mini, and $250 cheaper than the iPad . It also doesn’t hurt that Apple has been unable to meet demand for the iPad mini in the region, which surely must have pushed some to buy the Nexus 7 rather than spend the extra on the larger iPad.

Apple has already reacted once to the onslaught of smaller, cheaper tablets, by releasing the iPad mini. But it remained at a higher price than the competition. Now the question turns to whether what we are seeing in Japan is just a blip, or rather a trend where consumers choose to save money on the hardware and select an Android tablet instead.

Personally, I don’t think it’s going to get any easier for Apple going forward. The tablet as a platform doesn’t have much room left for innovation, and when it does happen it’s in small increments. That means hardware across the board is becoming more equal in terms of feature set, meaning less people will be willing to pay a premium for an iPad.

The App Store still remains a major draw to using an Apple device, but you can guarantee Google will continue to refine the Google Play experience and entice more developers to offer high-quality apps using it.

via CNET

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