YouTube said to be investing more cash in Vevo

(Credit: Screenshot by Jonathan Skillings/CNET)

Word has it that YouTube is trying to throw some cash in the direction of the video site Vevo music, according to AllThingsD. If these rumors are true, shows that YouTube is increasingly moving into the content market.

YouTube already has a small stake in Vevo, but reportedly seeking more than the investment, according to AllThingsD. If, indeed, the video giant is paired with Vevo, the way consumers view the content on the site supposedly will remain the same – which means big label watching videos for free.

Vevo was reported as the third largest video site in the U.S. view the number of last May, with 49.5 million viewers per month, according to ComScore. No. 1 was Google, with 157.7 million viewers, primarily through YouTube operation, and the second was Yahoo. YouTube helped create Vevo back end and Vevo videos are best known for appearing on YouTube.

According to AllThingsD, the investment is reportedly scheduled to be over $ 35 million.

Despite rumors of a deal, nothing is certain yet. CNET YouTube reached for comment. We will update the story when we have more information.


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